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Josh Kaufman

118 songs

Total 1 album

The Personal MBA Masterclass

#	Title	Time
Disc 1
1	Introduction3:58	3:58
2	The Purpose of The Personal MBA Masterclass5:00	5:00
3	Why study business?10:04	10:04
4	The five parts of every business3:13	3:13
5	Creating a simple business plan7:27	7:27
6	Value creation1:46	1:46
7	Economically valuable skills1:49	1:49
8	The iron law of the market5:46	5:46
9	The point of the value creation process2:56	2:56
10	The four categories of what people want7:17	7:17
11	The difference between sales and marketing2:02	2:02
12	The 10 ways to evaluate a market: 1-53:34	3:34
13	The 10 ways to evaluate a market: 6-103:01	3:01
14	Creating a checklist3:01	3:01
15	The need for reflection3:45	3:45
16	The hidden benefit of competition3:14	3:14
17	The mercenary rule3:52	3:52
18	The crusader rule1:20	1:20
19	The difference between a mercenary and a crusader3:21	3:21
Disc 2
20	Providing a form of value #1 - products3:59	3:59
21	Form of value #2 - services4:34	4:34
22	Form of value #3 - a shared resource3:40	3:40
23	Form of value #4 - subscription3:45	3:45
24	Form of value #5 - resale4:52	4:52
25	Form of value #6 - lease3:58	3:58
26	Form of value #7 - agency5:50	5:50
27	Form of value #8 - audience aggregation5:25	5:25
28	Permission - taking it to a level deeper2:44	2:44
29	Form of value #9 - loan3:22	3:22
30	Form of value # 10 - option4:10	4:10
31	Form of value #11 - insurance2:58	2:58
32	Re-insurance3:55	3:55
33	Form of value # 12 - capital3:22	3:22
34	The 12 forms of value - final questions for reflection0:32	0:32
Disc 3
35	Perceived value5:36	5:36
36	Modularity2:09	2:09
37	Bundling and unbundling3:08	3:08
38	A prototype (WIGWAM)1:53	1:53
39	The iteration cycle3:03	3:03
40	Iteration velocity2:58	2:58
41	Feedback8:37	8:37
42	Alternatives4:47	4:47
43	Tradeoffs1:39	1:39
44	The nine economic values - a checklist2:48	2:48
45	Convenience and fidelity6:08	6:08
46	Relative importance testing3:20	3:20
47	Critically important assumptions4:21	4:21
48	Shadow testing5:18	5:18
49	A minimum economically viable offer (MEVO)3:06	3:06
50	Incremental augmentation0:58	0:58
51	Field testing4:23	4:23
Disc 4
52	Introduction to the importance of marketing2:16	2:16
53	The most important rule in marketing - gaining people's attention2:26	2:26
54	Receptivity: what and when4:59	4:59
55	Remarkability3:19	3:19
56	Probable purchaser - who?3:44	3:44
57	End result3:39	3:39
58	Qualification8:00	8:00
59	Point of market entry/exit4:26	4:26
60	Addressability2:31	2:31
61	Desire2:41	2:41
62	Visualization6:03	6:03
63	Framing5:33	5:33
64	Providing something free7:21	7:21
65	Permission3:45	3:45
66	Having a hook2:37	2:37
67	The call to action2:36	2:36
68	Narrative3:37	3:37
69	Controversy4:16	4:16
70	Reputation4:13	4:13
Disc 5
71	A further point on controversy2:04	2:04
72	Sales turns a prospect into a paying customer2:14	2:14
73	The defining moment in sales - the transaction3:47	3:47
74	The precondition of trust3:17	3:17
75	Common ground2:03	2:03
76	The pricing uncertainty principle2:50	2:50
77	The four pricing methods8:08	8:08
78	Value-based selling3:13	3:13
79	Calculating value3:08	3:08
80	A story about value-based contract negotiation4:34	4:34
81	A story of full-price and free4:57	4:57
82	Questions for reflection: value-based selling and education-based selling0:26	0:26
Disc 6
83	Defining the next-best alternative3:34	3:34
84	The three universal currencies7:13	7:13
85	The three dimensions of a negotiation4:07	4:07
86	The buffer6:23	6:23
87	Psychological factors of negotiation: reciprocation9:12	9:12
88	Psychological factors of negotiation: damaging admission3:43	3:43
89	Barriers to purchase4:59	4:59
90	Risk reversal6:01	6:01
91	Reactivation2:45	2:45
92	Closing thoughts on this session1:39	1:39
Disc 7
93	Entering the value-delivery process1:46	1:46
94	The value stream3:42	3:42
95	The two types of distribution channels6:28	6:28
96	The expectation effect/The unexpected bonus5:43	5:43
97	Predictability (uniformity, consistency, and reliability)6:06	6:06
98	Throughput8:42	8:42
99	Duplication2:09	2:09
100	Multiplication1:26	1:26
101	Building a scalable business4:56	4:56
102	Accumulation1:47	1:47
103	Amplification4:12	4:12
104	Barrier to competition2:45	2:45
105	A force multiplier4:18	4:18
106	Systemization6:08	6:08
Disc 8
107	Watching your business system operate2:34	2:34
108	Defining finance: profit4:17	4:17
109	Value capture6:02	6:02
110	Sufficiency5:20	5:20
111	The only four ways to increase revenue3:41	3:41
112	Pricing power2:42	2:42
113	Lifetime value1:04	1:04
114	Allowable acquisition cost3:29	3:29
115	Overhead2:18	2:18
116	Costs: fixed and variable3:43	3:43
117	Financial controls5:15	5:15
118	Incremental degradation5:20	5:20

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Wiki

Josh Kaufman

The Personal MBA Masterclass

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